Best windows: weekday mornings, before the lunch rush for food spots.
Never quote prices in the opener. The opener sells the free mockup.
No → "No worries at all, have a good one." Mark contacted. Move on.
2–3On the phone → free mockup
Email goes out before you hang up. Mockup is your closer.
Get their email + cell on the call.
Mockup flow: you give me business name + what they do → I build → you approve → you text the link.
Ghost after mockup? One follow-up in 3–4 days (script below), then move on.
Design rules: pull principles from the reference library (148 items), never clone. Real photos over stock. One strong interaction, not ten.
4Intake & your quote
Send them to bkbuildco.com/start/ — 3 steps, 2 minutes.
Brief lands with you by text/email. You set the price ($300–$600):
~$300 — one-page starter ~$600 — multi-page with booking, forms, or galleries Price drivers: page count · booking systems · form logic · copywriting · photo work · logo work · galleries · integrations · rush jobs
Text me business name + price + scope → I generate your deposit link: bkbuildco.com/start-project/?b=Name&p=450&s=Scope
5Deposit
Text your written quote + the deposit link (script below).
They check the terms box (bkbuildco.com/terms/ — dad-approved) and pay 50%.
Right now: Zelle, check, or cash. Card/Apple Pay links coming once Stripe connects.
Deposit is non-refundable once work begins — it's in the terms.
6–7Build → launch
Preview → your tap → live. Nothing goes public without your approval. Ever.
4 revision rounds included. Extra rounds $50 each — say it upfront (script below).
Keep them posted with short updates. Silence makes clients nervous.
Final 50% due at launch. No launch without it.
Ask for a testimonial while they're happy. One sentence is fine.
8Care plan
Pitch at handover, when excitement is highest. Script below.
Scripts — tap copy, paste, fill the brackets
The opener~30 seconds · on the call
Hey, this is Brendan with BK Build Co. — I'm a web designer here in Plymouth. I was looking at [Business Name] and noticed [you don't have a site / your site's looking a little dated]. I build custom sites for local businesses, and I do something a little different — I'll mock up a free homepage for you, no strings attached, so you can see what it'd look like. If you hate it, no harm done. Can I send it over?
While-you're-on-the-phone emailsend before you hang up
Subject: Quick link from our callHey [Name] — great talking with you! Here's my site: bkbuildco.com
If you scroll down a bit you'll see some examples of sites I've built. I'll get that free mockup for [Business Name] over to you shortly.
— Brendan
Web Designer · BK Build Co.
(248) 238-4436 · bkbuildco.com
Mockup delivery textafter you approve the preview
Here's that free mockup I promised — [link]. Take a look and tell me what you think. Happy to tweak anything.
Follow-up3–4 days after mockup, no reply · then move on
Hey [Name], just floating the mockup back up — [link]. Still happy to tweak anything or answer questions. No pressure either way!
Quote + deposit linktext with the link I generate
Here's your quote: $[total] for [scope] — $[deposit] to start, $[remainder] at launch. Accept the terms and put the deposit down here: [link]
Revision-limit heads-upsay before build starts
Just so you know, your project includes 4 rounds of revisions — that's usually plenty. Anything beyond that is $50 a round.
Care plan pitchat handover
I also offer a care plan — $50 a month. I keep everything updated, handle small tweaks and text changes, and you've got me on call if anything breaks. Most of my clients do it so they never have to think about the site again.
Email signatureSettings → Apps → Mail → Signature
—
Brendan Kelly
Web Designer · BK Build Co.
(248) 238-4436 · bkbuildco.com
Money plumbing — do once, in this order
Already working
✅ bkbuildco.com live — terms, intake, deposit flow
✅ brendan@bkbuildco.com — professional + monitored